HOW THE ADS WORK
"The newest marketing book about"
Enjoy this “Kitchen Confidential” style pocket-guide to mastering “How the Ads Work”. A must have resource for any marketing executive who needs the something to bring back to your CMO next time they ask you ‘What’s the ROI on that?” Hang tight sluggar, we’ll give you all the formulas you need along with how to use them. That is, if you haven’t ChatGPT’d them already.
HOW THE ADS WORK
"Coming soon"
On October 1st, 2024 this marketing agency in Seattle will be bringing to the public for the first time, "How the Ads Work". It has always been a personal goal of mine to log everything I've done outside of a LinkedIn profile while providing as much value as possible. The thing is, I spend so much time doing what I do, I always think that everyone knows what I know already or does what I do. However, following my adventures helping companies expand into Asia and then recently working here in the US, I realized that even in 2024 people are still lost. Now, don't get me wrong- By the time this book is launched, it will be outdated, that's how machine learning works after all. Even so, the stories and strategies that you'll get to learn are timeless and will help you overcome any marketing obstacle without needing to overspend on an agency to do it.
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HOW THE ADS WORK
"What you'll learn in"
In the subtitle of the book, we mention how the goal is to communicate strategies for how to create great ads using advancements in machine learning technology. However, an easier and more marketable way of saying this is, "How anyone can create high performing ads on Meta, Google, TikTok, or just about any other app addictive channel we can't get enough of.
The reason being is that these channels are all operated by an algorithm, which is now another version of the AI you know as ChatGPT. The algorithms goal is to deliver the the customer a great experience., make the advertiser money, but to never compromise the experience by always keep the advertiser accountable to creating great content.
How is this done? That's what we'll cover here by starting with a history of how we got here, what it takes to build a great campaign, how to leverage programmatic advertising, and then what you need to measure effectively.
HOW THE ADS WORK
Ryan Aynz is a 3x digital agency founder, a Global Marketing Executive, and an Award Winning Storyteller who has over 20+ years of experience building thousands of campaigns for hundreds of brands generating millions in sales.
Outside of being an agency founder, he's also he's also held executive positions at Ogilvy in New York City, one of the top ad agencies in the world, where he was Vice President of Digital. He led Marketing Effectiveness for Nielsen, the #1 marketing research company in the world. In addition, he's worked globally too as he was also the Chief Digital Officer of Lawson Staff from Matchbox Technologies, one of the most recognized names in Japan.
Now, with "How the Ads Work" his goal is to take 20 years of experience and package into one, easy to understand, pocket-book guide for marketers today and the next generation of tomorrow,
"About the author of"
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"Join the waitlist for"
HOW THE ADS WORK
If learning how to create high performing ads is your thing, then this book is for you. To get notified when it's release, fill in the marketing contact form and you'll get notified the moment we open availability
HOW THE ADS WORK
"What to expect from"
While I wrote this book as a love letter for my children, it's my hope that anyone working in marketing or advertising will be able to pick up "How the Ads Work" and be immediately equipped with enough information to bring their ideas to market while making their audience happy at the same time.
Very similar to a pocket book guide, my goal is for everyone to be able to learn the most basic fundamentals of marketing planning, how creative works, the process for publishing and performance measurement and then most importantly - a practical guide to how the algorithms work guiding the machine learning process.
So that if you have something of value to provide to you consumer, you'll have the most practical foundation for both today and in the future for how to deliver it.
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