"Pay for Performance Advertising"

Your Guide to Gettng Better Marketing Results

Thanks for visiting this page! I'm Ryan Aynz, a 3x Agency Founder, Award-Winning Content Creator, and Global Marketing Consultant. I help companies 10x their growth by attracting and acquiring audiences while establishing how to meausre sales and analyze ROI in real time so that we can reinvest it and do it all again and again.

SEE HOW

Thanks for visiting this page! I'm Ryan Aynz, a 3x Agency Founder, Award-Winning Content Creator, and Global Marketing Consultant. I help companies 10x their growth by attracting and acquiring audiences while establishing how to meausre sales and analyze ROI in real time so that we can reinvest it and do it all again and again.

SEE HOW

HOIW THE ADS WORK

"Get.a marketing consultant that knows"

Your Guide to Gettng Better Marketing Results

"Pay for Performance Advertising"

Thanks for visiting this page! I'm Ryan Aynz, a 3x Agency Founder, Award-Winning Content Creator, and Global Marketing Consultant. I help companies 10x their growth by attracting and acquiring audiences while establishing how to meausre sales and analyze ROI in real time so that we can reinvest it and do it all again and again.

SEE HOW

LEARN HOW

1. THIS LESSON IS ABOUT:

We'll dive into the infamous 2021 IOS incident.
How that incident led to new innovations in Ai.
What happens when we underestimate those innovations.
The different approaches we’ve been taking as a result.
And that while AI might be the instigator of this disruption
Many of the negative consequences are due to our response.

2. WHY IT MATTERS:

"Because as a result of this, marketers are now facing all of these new expectations and the problem is that we can’t find a central solution regardless of what tool we use - because though everyone is on the same team, not everyone is speaking the same language as to what’s possible when it comes to how can we solve those expectations." - Ryan Aynz

3. WHAT YOU'LL LEARN:

"As Featured On Fox Business Television"

Discover the hidden story behind modern marketing — the AI behind the ads.

This lesson will unpack how machine learning quietly reshaped our industry, what we misunderstood about it, and how marketers can adapt, align, and thrive in this new reality.

Opening: The Incident That Changed Everything

Hear how a single event — Apple’s iOS update — disrupted the marketing world overnight.
Learn how it revealed the invisible AI machinery behind our favorite ad platforms.
Understand why this “data lockdown” forced brands to rethink how digital marketing actually works.

Part 1: The World AI Built

Explore how AI now drives nearly every ad decision — from who sees what, to when and why.
See how this invisible force shaped today’s advertising landscape, business models, and consumer behaviors.
Understand why AI’s evolution has turned marketing from a creative act into a predictive science.

Part 2: When We Underestimate It

Learn what happens when marketers fail to understand the algorithms they depend on.
Examine real-world examples of wasted ad spend, biased learning, and flawed attribution.
Uncover why the gap between human intent and machine interpretation is now the biggest threat to performance.

Part 3: The Approaches We’ve Taken

Trace the rise of competing marketing philosophies — creative-first, data-first, automation-first — and how each shapes strategy.
Analyze how teams are adapting to AI’s dominance through testing, automation, and data-driven creativity.
See how misaligned expectations between people, platforms, and processes have fractured entire industries.

Conclusion: The Real Source of Disruption

Discover why AI isn’t the real disruptor — we are.
Learn how our fragmented reactions created a cycle of confusion, inefficiency, and mistrust.
Understand how “alignment” — between teams, tools, and technology — is now the new competitive edge.