Top Ad Content Creation Tools Loved By Marketers Today
- Ryan Aynz
- Jun 4, 2024
- 4 min read
Updated: Aug 7, 2024
Sadly, taking marketing jobs, one app update at a time

In the wild world of marketing, having the right tools can make the difference between a smooth ride and a chaotic scramble. My marketing agency in Seattle has learned that whether you’re crafting eye-catching ads, snappy social media posts, or engaging videos, the right tools can help you do it faster, cheaper, and with a lot less stress.
Here’s a list of my favorite content creation tools right now, guaranteed to make your marketing life a bit easier and a lot more fun.
1. Canva
Canva is the Swiss Army knife of graphic design tools. It’s user-friendly, packed with templates, and versatile enough for everything from social media graphics to presentations. Plus, it’s free to use, with premium features available if you want to step up your game. Honestly, if you’re not using Canva, are you even a marketer?
2. Adobe Spark
For those moments when you need to create stunning visuals in a flash, Adobe Spark is your best friend. It’s perfect for designing web pages, videos, and social media posts without the steep learning curve of traditional Adobe products. Think of it as the cool younger sibling of Photoshop and Illustrator.
3. Buffer
Buffer isn’t just for scheduling social media posts; it’s a full-fledged content powerhouse. Plan, collaborate, and analyze all in one place. It’s like having a personal assistant for your social media needs, minus the coffee runs.
4. Hootsuite
Another social media management titan, Hootsuite, helps you keep all your platforms in check. Schedule posts, track performance, and engage with your audience from one dashboard. It’s like having eyes everywhere on the internet.
5. Grammarly
Let’s face it, even the best writers make mistakes. Grammarly catches those pesky typos and grammar slip-ups that can tarnish your content. It’s like having an editor who never sleeps.
6. Trello
Trello is the ultimate organization tool for content creators. Create boards, lists, and cards to keep track of your projects and deadlines. It’s like a digital bulletin board that’s always neat and tidy, unlike the one in your office.
7. BuzzSumo
Want to know what’s trending or what your competitors are up to? BuzzSumo has you covered. It’s perfect for finding content ideas and tracking the performance of your posts. Think of it as your marketing crystal ball.
8. CoSchedule Headline Analyzer
A great headline can make or break your content. CoSchedule’s Headline Analyzer helps you craft attention-grabbing headlines that drive traffic and engagement. It’s like having a catchy headline guru at your fingertips.
9. Lumen5
Turn your blog posts into engaging videos with Lumen5. This tool uses AI to transform your written content into visually stunning videos, perfect for social media. It’s like having a video production team in your pocket.
10. Piktochart
Infographics are a fantastic way to present data, and Piktochart makes creating them a breeze. With its easy-to-use interface and customizable templates, you’ll be churning out professional-looking infographics in no time.
11. InVideo
Create professional-quality videos quickly and easily with InVideo. With a plethora of templates and an intuitive interface, it’s perfect for marketers who need to produce video content without the hassle.
12. Animoto
Another great tool for video creation, Animoto helps you make stunning videos with minimal effort. Just drag and drop your content into pre-built templates, and voila – you have a professional video ready to go.
13. Mojo
Specifically designed for Instagram Stories, Mojo offers a range of animated templates to make your stories stand out. It’s perfect for creating eye-catching, professional-looking stories without spending hours on design.
14. Unsplash
Need high-quality, royalty-free images? Unsplash is a treasure trove of stunning photos that you can use for free. It’s like having a professional photographer on call, without the hefty price tag.
15. Giphy
Sometimes, words just aren’t enough. Enter Giphy, the ultimate GIF library. Spice up your social media posts, emails, or blogs with the perfect animated gif. Because who doesn’t love a good gif?
16. AnswerThePublic
For content ideas and inspiration, AnswerThePublic is a goldmine. It shows you what people are searching for around your keywords, giving you valuable insights into what your audience wants to know. It’s like having a direct line to the hive mind of the internet.
17. Airtable
Part spreadsheet, part database, Airtable is a versatile tool for organizing your content calendar, tracking project progress, and managing your marketing campaigns. It’s like Excel on steroids.
18. Yoast SEO
For WordPress users, Yoast SEO is an essential plugin. It helps you optimize your content for search engines, ensuring that your posts are as discoverable as possible. It’s like having an SEO expert whispering in your ear.
19. Google Analytics
No list of marketing tools would be complete without Google Analytics. Track your website traffic, understand user behavior, and measure the success of your campaigns with this powerful (and free) tool. It’s the backbone of any data-driven marketing strategy.
20. Planoly
For visual planners, Planoly is a dream. It allows you to plan and schedule your Instagram posts, ensuring that your feed looks cohesive and on-brand. It’s like having a personal Instagram stylist.
If you're looking for more tools, check our out blog on How Paid Advertising Works. But for now, there you have it, these are my favorite tools right now for content creation. These tools can help you develop ads faster, quicker, and cheaper – and maybe even have a little fun while doing it. Because, let’s be honest, in the world of marketing, we could all use a little help (and a good laugh) along the way.
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